Get Your Innovation Groove On
36 Bridge St, Napier, Hawke's Bay / Gisborne
Ticket Information
- Additional fees may apply
Restrictions
Website
Listed by
An overview of a Discovery-to-Launch Process to help businesses successfully launch new products or services
If you have ever asked yourself - I have this fantastic new idea for a new product or service but I am not sure how to take it to market? or I struggle to understand why my new product failed? Then this Coffee Talk should help you get your Innovation Groove On.
Registration from 9.45 am.
The first half of this Coffee Talk is a presentation from our speaker Marise. Around 11 am a light morning tea will be served and the session finishes with networking, while you enjoy another tea or coffee.
What will be covered:
- Why is innovation important?
- Types of Innovation?
- New Product/Service Stage Gate Model: that covers Idea Generation, - - Idea Screening, Business Analysis, Development, Test Marketing, Commercialisation and Launch
Who should attend:
Businesses who recognise the importance of innovation to stay ahead of changing consumer needs and want to learn more about how to increase their chance of success.
Attending this Coffee Talk will give you more confidence to innovate, with greater knowledge on the process you can follow to increase your chance of success.
Innovation = Imagination Actioned
Presenter - Marise Gunderson
Marketing can be a bit daunting and often gets put in the too hard basket. Several years ago, I thought “wouldn’t it be great if marketing could be put into the ‘make it easy basket’!” which led to myself, Jodi and Megan setting up InHouse Marketing in 2017.
My marketing and sales experience has been developed over 25+ years working in senior executive positions in the FMCG sector and the highly competitive building industry. I’ve worked for well-known companies such as Nestle, Goodman Fielder, Arnotts and Fletcher Building and smaller family-owned businesses.
Developing new products, building new brands and all that goes with it is a particular passion of mine. I have launched many new products in my career and look forward to sharing with you what lessons I have learnt along the way- the good the bad and the ugly.
Log in / Sign up
Continuing confirms your acceptance of our terms of service.
Post a comment