Smart Marketing for Smarter Business
36 Bridge St, Napier, Hawke's Bay / GisborneTicket Information
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Marketing is a critical tool for establishing awareness, attracting new customers and building lasting relationships
When done effectively, marketing can help you increase sales and establish your competitive advantage. A smart marketing strategy and plan helps you focus your time, energy and money on the activities that will help your business thrive.
During this session, Kathryn will bring it back to basics to cover what marketing actually is (it’s more than social media!), provide an overview of the foundations of marketing including:
~ The importance of really understanding your target market
~ How to communicate with your target audience in a way that will increase their chance of buying from you
~ Why you should shift your thinking from what you do or sell to what problem you are actually solving for your customer (most likely it’s not what you think)
~ The two most important questions to ask yourself when marketing your business
Why you should attend
~ Gain a clear understanding of what smart marketing is
~ Learn how to best communicate with your customer
~ Get your marketing questions answered
~ Connect with fellow business people
Presenters: Kathryn McGarvey
Kathryn McGarvey has 20 years marketing experience, from marketing for small local businesses through to the types of big soulless corporates you’d never confess to working for at a party without expecting a litany of (justified) complaints.
She now works as a marketing coach and advisor, helping small business owners make their business more visible, more connected and ultimately more appealing to their target audience.
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