Digicel Miss Samoa Pageant Crowning Night

Miss Samoa is a national beauty pageant in Samoa. It was established and administered by the Samoa Visitors Association in late 1986 and handed over to the Samoa Visitors Bureau in 1996. The pageant was created in conjunction with tourism and has remained under its authority ever since. In 1987 the first Miss Samoa was crowned she was Ursula Elizabeth Curry who went on to represent Samoa in the first ever Miss South Pacific Pageant (name changed 2015 to Miss Pacific Islands). As years followed the winner of Miss Samoa under the guidance of the Samoan Tourism Authority went on to compete in the Miss South Pacific Pageant. In 1996 Verona Ah Ching made history being the first Miss Samoa to ever be crowned Miss South Pacific.