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Brainy Breakfast: The Perils and Challenges of Integration

When:

Wed 1 Dec 2010, 7:00am–9:00am

Where: Crowne Plaza, 128 Albert St, CBD, Auckland

Restrictions: All Ages

Ticket Information:

  • Marketing Association Members (excl. GST): $67.00 ($65.00 + $2.00 fees)
  • Marketing Association Non Members (excl. GST): $82.00 ($80.00 + $2.00 fees)
  • Additional fees may apply

Proudly sponsored by Jericho.

Do you know how to ensure your campaigns are properly integrated and the message effectively fits the channels you want to use? True integration takes time, considered thought and creativity, and the importance of this should not be overlooked. If there are pieces missing in the puzzle the entire project can fall flat!

Larrie Moore, Chief Marketing Officer – 2degrees and Fleur Head, Account Director – DraftFCB will be our guests at the final Brainy Breakfast of 2010, as we examine the many challenges of executing a successfully integrated campaign.

Larrie and Fleur will cover:

- The challenges faced when executing an integration strategy that encompasses multiple media placements and channels, and how to overcome these
- The importance of tailoring each message to suit its particular placement
- How to leverage digital elements of an integrated campaign
- Building a brand across multiple touch points
- How insight can help form a winning strategy
- How to achieve results by taking a risk and pushing the boundaries

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