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Northern Regional Event: Experiential Marketing


Thu 9 Dec 2010, 4:00pm–6:00pm

Where: Crowne Plaza, 128 Albert St, CBD, Auckland

Restrictions: All Ages

Ticket Information:

  • Marketing Association members (excl. GST): $67.00 ($65.00 + $2.00 fees)
  • Marketing Association non members (excl. GST): $97.00 ($95.00 + $2.00 fees)
  • Additional fees may apply

Proudly sponsored by Experian.

Are you connecting with your consumers in relevant and meaningful ways? Experiential marketing might be the answer!

The last Northern Regional Event for 2010 will highlight how experiential marketing can be integrated as part of your business objectives in order to reach consumers and provide them with a unique brand experience.

Erika Morton, Business Development Manager Proximity Pulse, Liz Byers, Senior Brand Manager Marketing and Brand Experience Westpac and Debbie Fell, Senior Brand Manager on V Energy Frucor Beverages will cover:

- International and local case studies including the V Pocket Rocket Energy Shots and the Westie Pac campaign.
- The use of striking displays and visual elements that entice consumers to act.
- Establishing the connection on both an emotional and rational level.
- Acquisition and retention.
- The use of strategic product placement and sponsorship.
- Influencing staff culture within your organisation.
- Using experiential marketing effectively across different industries.

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