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Wed 24 Feb 2010, 9:00am–12:30pm

Where: WHK Gosling Chapman Tower, 51 - 53 Shortland Street, CBD, Auckland

Restrictions: All Ages

Ticket Information:

  • Standard: $483.75
  • Early Bird Rate: $435.38
  • Additional fees may apply

Listed by: WHK Business Growth

This workshop demonstrates how to validate your market entry decision - reducing your risk of failure.

Learn how to:
- Develop your research brief - ensure you ask the right questions and gain a full understanding of the market opportunities and challenges
- Effectively use the web to do your own research - understand its possibilities and the limitations
- Discover secondary research tools that you can use for little cost
- Get the best results from your own primary research.

This practical workshop provides exporters with the tools to undertake initial market research with limited budgets. We use case studies of successful exporters and their experiences to illustrate how you can do similar research for your own company.

The valuable information gained from this workshop will feed into your export plan.

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