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SME Marketing Assistance Programme


Thu 29 Jul 2010, 8:30am–5:00pm
Tue 14 Sep 2010, 8:30am–5:00pm
Tue 23 Nov 2010, 8:30am–5:00pm
Tue 22 Mar 2011, 8:30am–5:00pm
Wed 18 May 2011, 8:30am–5:00pm

Where: Crowne Plaza, 128 Albert St, CBD, Auckland

Restrictions: All Ages

Ticket Information:

  • Marketing Association SME members (1st attendee): $0.00
  • Marketing Association SME members (2nd attendee) (excl. GST): $100.00
  • Non members (1st attendee) (excl. GST): $995.00
  • Non members (2nd attendee) (excl. GST): $495.00
  • Additional fees may apply

If you’re after practical, actionable advice to successfully market your products and services, you’ll find our free* one-day Marketing Assistance Programme to be invaluable.

Our custom-designed SME Marketing Assistance Programme provides a practical look at exactly what you need to ensure your marketing activities deliver the best return for your business.

You’ll be able to focus on your business, while being assisted by SME marketing experts from The Marketing Company, to develop and enhance your marketing plans. At the end of the programme, you’ll walk away with a relevant marketing plan designed to improve your business performance for the 12 months ahead.

Programme content:
At the SME Marketing Assistance Programme you’ll gain an understanding of how to:
- Understand your competitive advantage and market position
- Develop and prioritise marketing strategies
- Understand how channels such as direct marketing, public relations, digital marketing and social media can work for you
- Increase client retention and referrals through effective client management
- Manage your marketing budget to give you the best possible results

Who can attend?
If you're a small-medium sized enterprise (SME) with 20 or less employees, you're eligible to attend.

Marketing Association corporate members:
This annual programme is free for Marketing Association SME Corporate members (i.e. Marketing Association members on membership tiers 1-5, 6-10 or 11-20). You can send up to two attendees each year, the first attendee is free of charge and the second can attendee at a cost of $100 + GST.

If you're a Marketing Association member and you'd like to check your eligibility, please contact us by emailing

Marketing Association individual members:
If you’re currently an individual member of the Marketing Association, you can attend the programme for $695 + GST. If you would like to upgrade to a corporate membership, you will be able to attend the programme for free.

Non members:
If you’re not currently a member of the Marketing Association, you can attend the programme for $995 + GST for one person, and $495 + GST for an additional place.

*The SME Marketing Assistance Programme is free for Marketing Association Corporate Members (membership tiers 1-5, 6-10, 11-20). The first attendee can attend the programme for free, and a second attendee from the same company may attend at a cost of $100 + GST. NZMA Corporate members may attend one Marketing Assistance Programme within the 12 month period their membership is valid.

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