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Mon 17 May 2010, 4:00pm–6:00pm

Where: The Whisky Shop, Manuka Street - ONLINE ONLY, Taupo, Lake Taupo

Restrictions: R18

Ticket Information:

  • Admission: Free

Listed by: whiskykate

Don't miss this opportunity to meet Fred Noe in the Whisky Shop Monday 17th May 4pm - 6pm at a walk in tasting.

R18 Do not be offended if we ask for ID.

Fred Noe is the seventh generation of family distillers for Jim Beam, and is descended from Jacob Beam, the founder. Chat to Fred about the Jim Beam Bourbon legacy and enjoy samples of whiskey accompanied by a cheese platter.

Don't miss out on one off prices on Jim Beam Black Label and Bookers Old Bourbon.
Have your bottle signed by the Distiller.

Fred Noe (Frederick Booker Noe III) is the son of "Booker" Noe (1929-2004), the Master Distiller Emeritus at the Jim Beam Distillery for more than 40 years. In 2004 Booker created his own Bourbon: "Bookers", bottled at cask strength and the first of the Small Batch Bourbon Collection.

Chat to Fred about "America's one true spirit", and the legacy of Jim Beam, and sample their fabulous product.

The Jim Beam distillery was founded in 1795 by Jacob Beam and has been family operated for seven generations. In 1933 following prohibition, Colonel James B Beam rebuilt the business and the whiskey was re-branded as "Jim Beam"

The company now produces several varieties of Bourbon & Whiskey including Jim Beam, Bookers Old Bourbon and Bakers.

To attend please email