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Digital Day Out - A New Flagship Event for 2010

When:

Wed 3 Nov 2010, 8:30am–5:15pm

Where: Crowne Plaza, 128 Albert St, CBD, Auckland

Restrictions: All Ages

Ticket Information:

  • Marketing Association Members (excl. GST): $395.00
  • Marketing Association Non Members (excl. GST): $495.00
  • Additional fees may apply

With digital transforming the way we market our products and services and the ever-increasing consumer appetite for this medium, with its myriad of devices and applications, the influence of digital has never been greater.

The speaker line-up for this event boasts both local and international leaders in the digital field, covering what are arguably the six hottest topics in digital marketing today - this is an event not to be missed!

Event programme:

Brave Digital Marketing
Scott Bartlett – CEO, Orcon
As Mark Twain observed, “If you do what you’ve always done, you’ll always get what you’ve always got”. That’s as true in online marketing as in any other endeavour. Sometimes, you just have to be brave to succeed. Scott’s presentation will include why being brave isn’t optional and how Orcon maintain their edge. He will also present case studies on the Iggy Pop and interactive banner promotions.

The three C’s of Social - Compliments, Complaints, and Crises
Lucio Ribeiro - Partner and Founder, the Online Circle Melbourne
Social media is the hottest communications topic around - but with the consumer ultimately in control it is not without its challenges. In this session, Lucio discusses social media crisis cases including Melbourne University and one of New Zealand’s most recognisable brands, Cadbury. He talks about what it’s like to be on the receiving end of that prolonged negative barrage - and reveals some surprising insights from social media backlashes.

Customer Engagement – Email and Beyond
Brook Milbank - Customer Engagement Manager, Loyalty New Zealand
This presentation will reveal the secrets to successful communication in the crowded and often overwhelming electronic Direct Mail market - how to get cut-through and engagement and how other channels can complement email activity. Brook’s presentation will include what Loyalty NZ is doing with email, what they know and what’s working for them, as well as what they see the key challenges and opportunities are. Brook will also include insight into social media and how Loyalty is leveraging this medium.

Benchmarking and Competitive Intelligence
Christian Sykes - Experian
One of the most exciting aspects of marketing in the online space is that so much of it is measurable, but often we only scratch the surface of what’s possible and what insights we can gain. Christian’s presentation will demonstrate how to use competitive intelligence to understand the online competitive landscape, identify gaps and opportunities, and optimise all online marketing channels. You can expect to hear about SEO, SEM, Affiliate Marketing, Targeted Advertising, Content Development and Product Decisioning.

New Trends in Search
Adon Byron - Sales Manager, Google NZ
Google is constantly innovating - and given its scale and level of influence, what Google does often has a major impact on the rest of us. In this session, Adon will share what’s new and what’s coming from Google, and how this will impact search performance. This session will also look at search and mobile, search and video and building an effective search strategy.

Geo Location & Multiple Device Strategies
Karl von Randow - Founder / Director, Cactuslab
This session discovers what’s hot in the mobile world as new devices expand the possibilities, with consumers now accessing the digital word through a variety of devices. Karl’s presentation will explore geolocation and what this means for marketers, using case study examples. This presentation will also cover application trends and ‘what’s new’ as well as the importance of a multiple device strategy.

The day will conclude with our speakers coming together for a panel discussion to explore what’s currently dominating digital and what the next big thing will be. We’ve asked our speakers to identify three key challenges that are changing the landscape for their sector of the industry. This will be an interactive session with questions and opinion from the floor.

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