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This event’s been cancelled
Word of Mouth Marketing: CANCELLED


Mon 8 Nov 2010, 8:30am–4:30pm

Where: Crowne Plaza, 128 Albert St, CBD, Auckland

Restrictions: All Ages

Ticket Information:

  • Marketing Association Members (excl. GST): $995.00
  • Marketing Association Non Members (excl. GST): $1,295.00
  • Additional fees may apply

83% of Kiwis trust ‘recommendations from consumers’ over any other form of advertising. Source: Nielsen Online Global Consumer Study, April 2007.

Personal referral is a key factor in purchase decisions. The explosion in social networking sites and technologies such as Facebook and Twitter has only highlighted this.

So how does a brand become part of this fast-changing world? The answer lies in Word of Mouth Marketing. In a nutshell, you need to build a continually expanding team of top referrers who will help promote your products and services for you.

A one-day workshop on the marketing money can’t buy.

Word of Mouth Marketing is an intensive one-day course that will teach you how to engineer a customer grapevine of referrers. It’s a practical, step-by-step learning experience that could revolutionise your marketing – and it’s easier than you might think.

The course covers the following areas:

- What is Word of Mouth Marketing and how to make it work for you
- How Word of Mouth Marketing fits into the marketing mix
- Applications, i.e. word of mouth, word of web, word of cell and word of email
- Making social media work for you
- Local and international case studies
- Intuitive and detailed Word of Mouth Marketing audits
- An action plan for your brand or business

This is the only all-inclusive system in this exciting field. You’ll learn the processes, see the evidence and be equipped with the tools to implement Word of Mouth Marketing in your role.

Who should attend this course?
Word of Mouth Marketing is recommended for mid to senior level marketing professionals and business owners/leaders who want to drive growth in leads and sales.

Your tutors: The course is delivered by Jake Pearce and Cornelis Boertjens, co-founders of The Village Square.

Jake and Cornelis have backgrounds in behavioural science, including high-level qualifications from Oxford University in the UK and Hanzehoge School in Groningen, Holland respectively. Between them, they have worked in advertising agency planning and marketing roles for blue chip companies in the UK, Holland, Australia and New Zealand. Their experience spans banking, online retailing, loyalty retention programmes and online software. This broad range of business experience, combined with their passion for marketing, has led to the development of the unique Referral Marketing system.

This course is also being held in Wellington. Visit the Marketing Association website for more information.

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