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Thu 25 Nov 2010, 9:45am–3:00pm

Where: Parklane Motor Inn, 2 Rewiti Place, Takapuna, Auckland

Restrictions: All Ages

Ticket Information:

  • Workshop attendee: $197.00 ($195.00 + $2.00 fees)
  • Additional fees may apply

Listed by: PriceTalks

This workshop is suitable for: sales people, business development and account managers, business owners, self-employed, consultants, freelancers.

About 'Your Price Talks' workshop:
Getting your price right, and being confident about asking for the money, is one of the most important aspects of creating a thriving business. It is also one of the most difficult.

The price your customer is willing to pay is not set in stone… Psychology, context and environment play a part, as does your interpretation of your customer’s needs.

This introductory workshop aims to give you 1) new insights into the minds of your customers, and 2) the confidence you need to address the sometimes complex, and intimidating, subject of pricing.

Your course leader:
Jane Francis is the author of ‘Price Yourself Right: A guide to charging what you are worth’ and ‘Price Talks: The Little book of Price Psychology’. Jane has a psychology degree and over 25 years’ sales and marketing experience, including winning awards for creating successful direct marketing campaigns.

Program outline:

Registration. Tea and coffee provided.

- Welcome and introductions.
- Why price feels personal—and why you need to find your mojo.
- Understanding the psychology of price.
- The importance of understanding your customer’s money mentality, and how that impacts your pricing.

Lunch. BYO and sit by the pool or buy your own in Takapuna (just 5-10 minutes walk).

- Price setting strategies and tactics to increase sales and profitability.
- The value-price matrix and your market position.
- Understanding customer segmentation to improve profitability.
- The 7 C's of pricing yourself right

Bonus offer - all attendees receive a free copy of 'Price Talks: The Little Book of Price Psychology'

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