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DAN Dialogue: Disaster Data – Expecting the Unexpected


Thu 21 Oct 2010, 8:00am–9:30am

Where: Crowne Plaza, 128 Albert St, CBD, Auckland

Restrictions: All Ages

Ticket Information:

  • Marketing Association Members (excl. GST): $55.00
  • Marketing Association Non Members (excl. GST): $65.00
  • Additional fees may apply

Proudly sponsored by m-savvy. Being prepared for the unexpected is a vital part of any data strategy. Whether it’s an extended power failure, a server virus, or a natural disaster, having the right tools in place can mitigate risk and assist you to efficiently work through the unforeseen.

Our next DAN Dialogue Breakfast looks at disaster, and using data to prepare, act and recover.

We're delighted to welcome two talented speakers:

- Ian Tuke from Plan-B
- David Knight from Crtichlows Limited NZ

They will be sharing their insights on:

- Having the right tools in place to prepare and plan for the unexpected and ensure crucial business continuity.
- Revolutionary ways to use data in a disaster including social media, crowd sourcing, and spatial data.
- Collection and modelling of data to recover, learn and assist including case studies of the recent Christchurch earthquake.

These presentations will conclude with a panel of experts enabling audience participation and questions about this significant topic. This DAN Dialogue will cover vital tools and techniques available to Kiwi marketers and data users to ensure you are best prepared for the unexpected. Relevant to all and not to be missed!

This event is also being held in Wellington. Visit the Marketing Association website for more information.

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