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Fri 29 Oct 2010, 9:00am–5:00pm

Where: Jubilee Building - Parnell Community Centre, 545 Parnell Road, Parnell, Auckland

Restrictions: All Ages

Ticket Information:

  • NZSA Members: $65.00
  • NZSA Non-Members: $80.00
  • Additional fees may apply

Listed by: nzsa

0900 to 1030 - Mark Coker, Smashwords - Founder, CEO and Chief Author Advocate. Past and present of ebooks, what's driving growth; the opportunity ebooks represent for NZ authors/publishers to reach a world market; a practical "how to" overview of ebook formatting, production, publishing, pricing, distribution and marketing; how the ebooks and the rise of independent publishing will transform the future of the publishing industry; what are the risks and opportunities presented by this disruptive, rapid transformation?

1045 to 1200 - Camille Lowe, Operations Manager and Senior Project Manager, Pindar NZ Ltd. There are no shortcuts to making a good book. Whatever the output, digital or hardcopy, the production process is much the same. Camille will demystify the book production process by providing a clear breakdown of each stage and how production relates to the publishing trade. Her discussion will not only include what to consider before deciding to produce and sell a book, and how to prepare and deliver a manuscript, but she will also explain the role of project management, internal and cover design, copy-editing, typesetting, proofreading and corrections, print management, freight and warehousing, and the production of XML and ePubs.

1230 to 1400 - Steve Messenger, CEO, Astra Print. The mantra for the new publishing world is; easy to publish; easy to discover; easy to fulfil. The system is called “printernet” the underlying concept is one of a global fulfilment network for short run books. This eliminates the risks and costs around inventory, and the storage shipping and time costs around shipping to the world from a central distribution point. If the old model was ‘print then distribute’ the new model is ‘distribute then print”. This works not only for overseas books being sold in New Zealand, but is also a route for New Zealand books sold overseas.

1400 to 1530 - Lorraine Steele and Sarah Gumbley. Lorraine’s presentation will take you through the necessary steps to get a book publicised by the conventional media - TV, radio and press. She will cover target market, unique selling points/angles, quality of interview, press release writing and distribution, timing, competition, and how to deliver what the media want. Sarah will be discussing issues that authors are facing in getting their books out to the market and will offer some simple tools for authors who want to promote themselves. She will cover how authors can approach the media, and also how to utilise web technologies. This will include a guide for those unfamiliar with how to build websites, or implementing social media tools such as Facebook and Twitter.

1545 to 1700 - Susan Holmes, Book Reps. Distribution.

Limited to 110 places. For reservations email

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