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The New Rules of Brand Engagement Forum


Tue 5 Apr 2011, 1:30pm–5:30pm

Where: Crowne Plaza, 128 Albert St, CBD, Auckland

Restrictions: All Ages

Ticket Information:

  • Ticket (excl. GST): $145.00
  • Additional fees may apply

Driving awareness and sales through PR and experiential marketing.

Jointly presented by the CAANZ Marcomms Leadership Group and the Marketing Association, PR and experiential marketing come to the fore with a forum especially for these growing disciplines.

The forum will focus on global trends and effectiveness of Marcomms (B2B and B2C, PR, experiential marketing and events) and encourage engagement. Speakers will present on a variety of topics, including case studies, measurement, international trends, bringing brands to life and more.

Registration opens at 1.30pm followed by speaker presentations from 2.00pm.


Sarah Robb O'Hagan - President, Gatorade North America and Global Chief Marketing Officer, Sports Nutrition, PepsiCo, Chicago.
Crowned by Forbes as one of the most powerful women in sports, Sarah's presentation will include how Gatorade reinvented itself from a sports drink with a “one way dialog” approach to consumer engagement, to a sports performance innovation company where “knowledge” as a brand has created many experiential platforms for consumers that have led to deep engagement and business results. Sarah will also cover two case studies, the initial Gatorade Replay campaign, as well as the Everything to Prove follow up campaign, measurement and where-to from here – why we are so committed to experiential marketing for the future.

Helen Graney - Managing Director, Jack Morton Australia, Sydney.
Measurement expert, Helen Graney, will cover return on investment, a topic that is firmly under the microscope across the sector as both CAANZ and the Experiential Marketing Association review worldwide measures to guide new local industry standards.

Steve Kane - Creative Director – Experiential, DDB Group.
Steve will present on global trends in PR and experiential marketing.

Steve Bayliss - Marketing Consultant.
Former GM of Marketing of Air New Zealand, Steve will share candid insights from a client perspective before opening the floor for a panel discussion.

James Hurman - Planning Director, Colenso BBDO.
James will cover how to integrate a campaign, and present case studies on the Yellow Treehouse and Chocolate campaigns.

The event will conclude with an interactive panel discussion, followed by networking drinks.

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