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Northern Regional Event: The Perfect (Agency) Model For You


Tue 14 Jun 2011, 4:00pm–6:30pm

Where: Crowne Plaza, 128 Albert St, CBD, Auckland

Restrictions: All Ages

Ticket Information:

  • Marketing Association members (excl. GST): $70.00
  • Non-members (excl. GST): $95.00
  • Additional fees may apply

Exclusively sponsored by Experian.

If you're client side this is one regional event you definitely won't want to miss, and if you're a brave enough agency... feel the fear and bring along your clients anyway!

Following on from last year's packed-out and emotionally charged Agency/Client relationship event, which left many wanting more, the Northern Regional Committee and Marketing Agencies Council have joined forces again, this time to pose the big question:

How do you decide which agency model best suits your needs?

They have assembled below an impressive and diverse lineup of guest speakers and panelists who will give their views on what criteria should apply when making such a big judgement call. MC'd by Ben Goodale - MAC Chairman and Managing Director, justONE, concluding with a panel debate and discussion, facilitated by the dashing Vincent Heeringa, Editorial Director from Tangible Media.

Scott Wright, Marketing Director, Frucor Beverages NZ
Topic - It's so much more than just the model: What actually works in the real world – a client's perspective.

Mike Cunnington, Head of Marketing, ANZ National Bank
Topic - Agency models - what matters and what doesn't. A perspective from both sides of the fence.

Simon Breed, Director, Twenty
Topic - The extraordinary power of focus: Why you need to look beyond the model for effective integration.

Justin Mowday, Managing Director, DDB
Topic - Is big really best? The downsides of a big agency.

Elizabeth Ryley, GM Marketing & Communications, Progressive Enterprises
Topic - Technical specialism vs integrated thinking

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