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When:

Thu 1 Dec 2011, 7:00am–9:00am

Where: Crowne Plaza, 128 Albert St, CBD, Auckland

Restrictions: All Ages

Ticket Information:

  • MA member: $70.00
  • Non member: $85.00
  • Additional fees may apply

Digital is stronger than ever. But how effective is it?

With the likes of Facebook, Twitter, email, mobile and web now well adopted by marketers around the world, how do the most popular online activities influence the likelihood that you will sell something?

Join us for breakfast at the last Brainy Breakfast for 2011 hear from three high-performing marketing teams about how they are making money through these channels sharing some cold hard results.

Hear from;

SUBCARD on Smartphone
Ben Goodale, Managing Director of justONE, CRM and loyalty specialists, will outline the strategic thinking behind putting the successful SUBCARD loyalty programme onto the smartphone platform, making it New Zealand's first loyalty card on smartphone. Ben will share how they went about this, how this has enhanced Subway's customer mix, driven up adoption of digital ordering and delivered ROI.

ecostore
Melissa Fletcher, Marketing Director and Ahi Rands, Online Marketing Assistant of ecostore will explain the three C's of their online campaign strategy - Connection, Community and Creativity - and how they put these into action in a Facebook environment. Their page not just a free advertisement space. The way ecostore use Facebook is very intentional to inform, inspire and enable. By tapping into the core systems of Facebook, ecostore will discuss their successful campaigns where spreadability was key.

NZ Racing Board
Kevin Broome, Customer Development Manager, NZ Racing Board will share with you how the TAB made very effective use of a multi-channel campaign across DM, email and mobile and generated high levels of betting participation in, and strong results for, both the 2011 Super Rugby and Rugby World Cup competitions. Kevin will discuss how the campaign was constructed, the targets for existing and new accounts, how the TAB performed, how dynamically they needed to respond on a day to day basis and also the all-important... results.

Grab some good insight before Christmas and join us at our final Brainy Breakfast for 2011. We look forward to seeing you there - register now.

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