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When:

Thu 1 Mar 2012, 6:00pm–8:30pm
Thu 26 Jul 2012, 6:00pm–8:30pm

Where: Kiwibank Head Office, New Zealand Post House, 7 Waterloo Quay, Wellington

Restrictions: All Ages

Ticket Information:

  • MA member: $2,095.00
  • Non-member: $2,695.00
  • Additional fees may apply

Website:

It's time to embrace digital marketing in its full capacity!

The digital space is changing rapidly. To be effective today, marketers need to be able to integrate digital marketing into existing marketing and business strategies, and execute it successfully.

This comprehensive and practical course will teach you how to maximise your marketing opportunities through the essential elements of digital marketing, from strategy to delivery and beyond.

This 17 week-night course will give you the knowledge to develop digital strategies, an in-depth understanding of the main digital channels and media available, and the tools and best practice disciplines to be successful. You will be able to strategically improve your digital presence immediately and will have the insight to prepare for the future.

You'll learn how to:
- Plan, manage and deliver innovative and effective digital marketing campaigns;
- Develop strategies utilising the numerous digital channels;
- Implement the best practice disciplines to be successful;
- Measure and monitor your success and prove it to your stakeholders;
- Know the right questions to ask of your digital & media partners.

This course is ideal for marketers who want to develop online skills, stay ahead of the game or get an in-depth understanding of what your digital marketers should be doing. Whether you are already involved or wishing to be involved in digital marketing, this course provides the theory, skills and confidence to develop an effective online strategy or maximise your existing one.

For more information contact the educate team on 09 361 7752, email louise@marketing.org.nz or visit the website.

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