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Fri 24 Aug 2012, 9:30am–12:30pm

Where: PRiNZ, Level 7, 2 Kitchener St, CBD, Auckland

Restrictions: All Ages



Just when you thought it was safe to venture into the social media arena, were starting to feel comfortable on Twitter and had even settled down on Facebook, it’s full speed ahead with a raft of new tools and technologies to understand in 2011.

This half-day session is designed to bring you up to speed with the latest developments, from slash-search to geolocation, from the mobile web to the Internet of Things - all of which will form part of the skill set for public relations and communications practitioners in the months ahead.

Stay ahead of the game with some well-timed updates, a chance to undertake some forward thinking and look at what’s next, what’s possible and what’s around the corner on the social web.

Facilitators: Catherine Arrow and Stephen Knightly

Catherine Arrow has 30 years experience as a public relations practitioner, journalist and communicator to share. Prior to her arrival in New Zealand, she ran her own award-winning independent public relations consultancy, serving clients in both the private and public sector. A Fellow of the Chartered Institute of Public Relations (UK) and one of the first UK Accredited Practitioners, Catherine also undertakes the design and provision of training and professional development programmes for PRiNZ professionals and others around the world working to improve their skills. She specialises in the development and application of new communications channels, helping clients and organisations with on-line reputation management, e-comms and online public relations since the early 1990s and social media since its inception. A regular blogger, Catherine serves as a board member for the Global Alliance.

Stephen Knightly is a Director of video games consultancy InGame as well as technology and innovation PR agency Pursuit PR.

At InGame, Stephen helps companies, brands and NGOs better engage their audiences by incorporating gaming principles into their branding, PR and training strategies. At Pursuit, he helps take high growth Kiwi exporters to the world. Stephen has a strong track record in using technology for successful marketing and PR campaigns. In his career in New Zealand, Europe and the Middle East, clients have included Microsoft, Fonterra, Telecom NZ, MTV Games, XBox, Hotmail, Amazon, HP, Unilever, IBM and more. Stephen holds a Masters of Management Studies from the University of Waikato, where he was later Director of Marketing for three years.

Please note: the venue May change depending on confirmed numbers.

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