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Mon 26 Nov 2012, 9:00am–5:30pm

Where: Amora Hotel, 100 Greys Ave, CBD, Auckland

Restrictions: All Ages

Ticket Information:

  • FINZ Non Member: $490.00
  • Additional fees may apply

Listed by: ashley29

The Fundraising Institute of New Zealand (FINZ) and New Zealand Post present Direct Marketing Fundraising by Stephen Pidgeon.

UK fundraising guru Stephen Pidgeon made his New Zealand debut at the FINZ 2012 Conference. His master class and sessions received such rave reviews, he is returning for a special series of one-day direct marketing master classes.

Every fundraiser and not-for-profit communications professional should be versed in direct marketing, one of the highest-return forms of fundraising and a great source of legacies.

Learning outcomes – at the end of the day, you will:
- Understand why people give, what influences them and how to please them so they continue to give
- Know how to recruit new supporters through three key media – direct mail, face-to-face and web
- Understand the key fundraising products to get you started
- Know how to get your consumer message right, talking about the impact of your work rather than your work, and expressing this in simple, emotional ways that will motivate people to respond
- How to write great fundraising copy
- Plan your welcome process for new supporters and a simple contact plan
- Be aware of the production challenges of direct marketing and know roughly what costs what and how you get it
- Understand the pivotal role of data and data analysis

There will be no on-site registrations. All bookings must be made on or before 21 November.

Who should attend?
Those new to direct marketing fundraising as well as those working with small budgets and big targets.

Restaurants to book near Essential Wisdoms of Direct Marketing Fundraising Course