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Fri 26 Oct 2012, 9:30am–12:30pm

Where: PRiNZ, Level 7, 2 Kitchener St, CBD, Auckland

Restrictions: All Ages



Everything is ‘news’ today, found everywhere and sourced from a multitude of channels.

In such a noisy and cluttered environment, how do you surface your news for the communities you serve?

How do you unearth the stories that are relevant and useful? Who are the characters and what are the events that will help others understand your organisation, brand or issue?

This session looks at how you can be the ‘news detective’ in your organisation, unearthing the content that matters. It also looks at how the news agenda has changed and how to present your news so it is seen, heard and understood.

Key content:
- Turning detective - finding the stories that count
- Relevance, emotional scores and timing
- Shared stories for greater reach
- Finding the heroes
- Presentation and channel management
- Words and pictures

Learning outcomes:
- Understand how to surface and find newsworthy stories
- Understand basic news principles
- Understand social news and social news sharing
- Understand writing and presentational styles

Facilitator: Catherine Arrow

Catherine Arrow has 30 years experience as a public relations practitioner, journalist and communicator to share. Prior to her arrival in New Zealand, she ran her own award-winning independent public relations consultancy, serving clients in both the private and public sector. A Fellow of the Chartered Institute of Public Relations (UK) and one of the first UK Accredited Practitioners, Catherine also undertakes the design and provision of training and professional development programmes for PRiNZ professionals and others around the world working to improve their skills. She specialises in the development and application of new communications channels, helping clients and organisations with on-line reputation management, e-comms and online public relations since the early 1990s and social media since its inception. A regular blogger, Catherine serves as a board member for the Global Alliance.

Please note: the venue May change depending on confirmed numbers.

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