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When:

Wed 17 Oct 2012–Thu 18 Oct 2012, 8:30am–4:30pm

Where: Manukau Institute of Technology, Corner of Manukau Station Road & Davies Avenue, Manukau City, Auckland

Restrictions: All Ages

Marketing is essential to any business that values its continued existence. It’s a frontline business function that monitors customer needs and wants and ensures your products and services are aligned to those needs.

Revisit the fundamentals of marketing, create and examine a marketing strategy in a virtual context and come away confident in managing your marketing budget and your marketing team. Learn these skills and more in Marketing Management, an intensive two-day MIT Business Course.

Outcomes

At the end of this MIT Business Course for Corporates, you will:
- Understand the basic theories and principles of marketing
- Know the process for understanding a market and its competitors
- Competently outline a marketing strategy
- Compare and contrast online marketing tools
- Know how to better prepare and manage a marketing budget
- Have techniques to enhance team management outcomes
- In-house option available
- Customisable course content

Training Style
- Presented by industry expert
- Real-life case studies
- Group discussion
- Action planning for your business with in-class feedback
- Post-course follow-up

Core Content

Marketing Fundamentals
- What is marketing?
- The marketing process
- Marketing and the strategic planning process
- Marketing ethics

Understanding your Market
- Know your product
- Marketing research
- Market segmentation
- Customer behaviours
- Competitor analysis
- Product positioning

Marketing Strategy
- Tools and templates for developing a marketing strategy
- The marketing mix (products, mediums, pricing, promotion, distribution etc.)
- Being competitive
- Collaborative environments

The Virtual Landscape
- Basic descriptions and definitions
- Review of trend data
- An overview of online business and social networking
- What has worked online and what hasn’t
- The online strategy
- Future trends

Managing a Marketing Budget
- Key budgeting terms
- Forecasting
- Managing project scope creep
- Indicators and time series analysis

Managing a Marketing Team
- What your business expects from marketing
- Marketing department staff
- Common systems and processes
- Managing throughput
- Using consultants

Phone 0800 SKILL UP (754 5587) or email businesstraining@manukau.ac.nz

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