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Wed 15 Aug 2012, 9:30am–4:30pm

Where: Terrace Conference Centre, Level 3, 114 The Terrace, Wellington

Restrictions: All Ages



Learn how to design and implement innovative, lively and successful public relations campaigns. This workshop will focus heavily on the planning process using case studies with participants working in small groups to plan and manage a public relations campaign. What sets apart an award winning campaign? It must demonstrate the highest standard of competence in all aspects of the public relations process – from planning and strategy development through to campaign management and execution. And it has that ‘X’ factor, a real dose of thinking outside the square. Whether it is a big budget marketing campaign, a major corporate initiative, an internal communications programme, handling an issue or putting together a relatively straightforward campaign, good planning and management will make the difference between delivering results that add real value to the organisation’s business or marketing goals.

Key content:
- The planning process
- Getting the brief right
- Where to start
- What information you need
- How to develop objectives
- Strategies and tactics
- How to brainstorm effectively
- How to set measurement goals
- How to write your plan
- Managing a campaign
- Resource management
- Budgeting and reporting
- Implementation approaches.

Learning outcomes:
- Understanding of the planning process
- Understanding of briefing and associated challenges
- Understanding of and ability to set objectives
- Understanding of resource management and measurement

Who should attend: Junior to intermediate practitioner level

Facilitator: Bruce Fraser

Bruce is a successful and experienced public relations consultant working with businesses and organisations to improve their communication and engagement with clients and stakeholders. Bruce was previously a senior executive with the Bay of Plenty Regional Council for thirteen years reporting directly to the CEO. He has also filled senior leadership roles in secondary education. His qualifications include a BA, Diploma of Teaching, Post Graduate Diploma of Business and Administration, Accreditation in Public Relations (APR) and he was admitted as a Fellow into the Public Relations Institute of NZ in 2007. He is the chairman of the Bay of Plenty Sustainable Business Network advisory board, a member of the Tauranga Chamber of Commerce, Institute of Directors and Priority One and is a Trustee on the NZ and Bay of Plenty Farm Environment Awards Trusts.

Please note: the venue May change depending on confirmed numbers.

Restaurants to book near PR Strategy and Planning