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When:

Thu 15 Aug 2013, 4:00pm–6:00pm

Where: The George, 50 Park Tce, Christchurch

Restrictions: All Ages Licensed

Ticket Information:

  • Buy Tickets: $60.00
  • Additional fees may apply

Website:

Creating great content marketing is an absolute must for any organisation which is serious about customer engagement, building sales revenue and increasing brand awareness.

However, the need for such a diverse range of content can leave organisations, especially those with limited resources, at a loss where to start.

The key is re-purposing content in different ways to meet the needs of your various audiences and mediums.

At this Knowledge Bites you will hear about some real life examples on how to create fresh content and how to work smarter not harder to re-purpose your existing and older content.

Speakers:
Dave Dunlay - Managing Director, Tandem Studios
Geoff Brash - Co-founder, SLI Systems

Together they will be covering:
- Turning client questions into great content
- Turn a speech or presentation into an article or blog post
- Break up long pieces of content and serialise them
- Re-visit and refresh old content
- Planning and publishing your content editorial calendar
- Managing your content
- Encouraging all your colleagues to contribute to the content pipeline as subject matter experts.
- Marketing budgets are tight, resources are scarce and Marketers need to optimize their content into multiple formats and assets to be able to reach a wide variety of audiences.
- Creating great content is a fundamental part of marketing on-line and generating pull from customers, leads, potential business partners and even new employees.

The only way to find out more is to be there!

Restaurants to book near Creating World Class Content and Making It Stretch