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Global Competition and Emerging Economies


Wed 30 Oct 2013, 5:30pm–7:00pm

Where: Victoria University of Wellington, Kelburn Parade, Kelburn, Wellington

Restrictions: All Ages

Ticket Information:

  • Admission: Free

Global Competition and Emerging Economies: The growing importance of emerging-market firms in global value-chains

One of the emerging phenomena of global competition is the increasing participation of firms from emerging economies (EMCs) in various industries and across value chain activities. Professor Kotabe will talk about how EMCs have built their competitive advantage in the global market. Research consistently points to two-pronged strategies, one based on niche-marketing and the other on cash-rich positions. By doing so, EMCs have developed different marketing strategies for different (i.e., developed vs. developing / emerging) markets and learned the virtue of becoming long-term suppliers to established multinationals. Professor Kotabe will explain how these strategies have played out over time. Lessons learned from those EMCs will be shared.

About Professor Mike Kotabe
Masaaki "Mike" Kotabe holds the Washburn Chair Professorship in International Business and Marketing at the Fox School of Business and Management at Temple University. He currently serves as the Editor of the Journal of International Management. Prior to joining Temple University in 1998, he was Ambassador Edward Clark Centennial Endowed Fellow and Professor of Marketing and International Business at the University of Texas at Austin. Dr Kotabe served as the Vice President of the Academy of International Business in 1997-98. In 1998, he was elected a Fellow of the Academy of International Business for his significant contribution to international business research and education.

Professor Kotabe has written over 100 scholarly publications. His research work has appeared in such journals as the Journal of International Business Studies, Journal of Marketing, Strategic Management, and Academy of Management Journal. His books include Global Sourcing Strategy: R&D, Manufacturing, Marketing Interfaces (1992), Japanese Distribution System (1993), Anticompetitive Practices in Japan (1996), MERCOSUR and Beyond (1997), Market Revolution in Latin America: Beyond Mexico (2001), Emerging Issues in International Business Research (2002), Global Supply Chain Management (2006), and Global Marketing Management, 6th ed. (2014).

He currently serves as the Editor of the Journal of International Management, and also serves / has served on the editorial boards of the Journal of Marketing, the Journal of International Business Studies, the Journal of International Marketing, the Journal of World Business, the Journal of the Academy of Marketing Science, Advances in International Management, the Journal of Business Research, and the Thunderbird International Business Review, among others. He also serves as an Advisor to the Institute of Industrial Policy Studies (IPS) National Competitiveness Report.

He has lectured widely at various business schools around the world, including Austria, Germany, Finland, Norway, Sweden, Brazil, Colombia, Mexico, China, Japan, Korea, Indonesia, and Turkey. For his research, he has worked closely with leading companies such as AT&T, Kohler, NEC, Nissan, Philips, Seven&i Holdings (parent of 7-Eleven stores), and Sony, and served as advisor to the United Nations’ and World Trade Organization’s Executive Forum on National Export Strategies.

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