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Marketing Law Conference

When:

Thu 1 Aug 2013, 8:30am–12:30pm

Where: Pullman Auckland Hotel, Corner Princes St and Waterloo Quadrant, CBD, Auckland

Restrictions: All Ages

Avoid getting tangled in the web of Marketing laws!

This intensive half-day conferences will keep your regulatory knowledge current and help you weave your way through the tangled web of laws that govern Marketing in New Zealand.

You’ll learn about:
- Upcoming changes to the Fair Trading Act
- Social Media: Intellectual property, defamation etc.
- Claims substantiation - the hidden snags
- How easily you can fall foul of accepted standards (and codes of practice)
- Plus an update on the new Data Warranty Register and its importance to NZ marketers.

A regular presenter at these invaluable updates, Peter Stubbs of Simpson Grierson, will focus on changes to the Fair Trading Act that will come into force with the passing of the new Consumer Laws.

Hester Cooper of Ipsos NZ will bring the subject of Unsubstantiated Claims to life with a wealth of case studies, both international and local.

The ASA’s Hilary Souter will provide a graphic illustration of how easily advertisers/marketers can fall foul of accepted standards in her inimitably entertaining style.

Carmen Vicelich, Data Insight and Chairman of the Marketing Association’s Data Advisory Network, will outline the effectiveness of the new Data Warranty Register and explain why it is so critical to have this self-regulatory tool in our marketing arsenal.

And one of NZ’s leading ICT lawyers, Rick Shera of Lowndes Jordan, will discuss intellectual property, copyright and reputation management in this era of social media.

Check out the full programme and speaker profiles at www.marketing.org.nz

Restaurants to book near Marketing Law Conference