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The Project - Dr. Jeff Cole


Tue 19 Nov 2013, 4:30pm–12:00am

Where: AUT Auckland - Sir Paul Reeves Building, 2 Governor Fitzroy Place, CBD, Auckland

Restrictions: All Ages

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  • General Admission: $22.50 ($20.00 + $2.50 fees)
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Listed by: cherryaut

In an action-packed keynote address and Q&A session, Dr. Jeff Cole, founder and director of the Center for the Digital Future at USC Annenberg, will present on how global digital trends are changing the way we live and work.

Following on from the success of The Project 2012, AUT University, the US Embassy and SMNZ are partnering again this year to deliver The Project 2013.

Drawing on 13 years of data and insights from a worldwide study in 30 countries, Dr Cole, will separate myth from reality as he describes how the Internet and mobile technology are changing the fabric of daily life.

Will user-generated content successfully challenge content from traditional media? Is the web a continual threat to television, or can the two live and work together? How will advertising evolve in a digital era?

Equal parts inspiration and enlightenment, The Project will bring some much-needed context to these diverse threads of digital diaspora and provide a better understanding of global trends, today’s opportunities and tomorrow’s possibilities.

Whatever industry or interest, The Project is sure to provide unique insights that will enable New Zealanders to innovate and prosper on a global stage.

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