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Thu 11 Apr 2013, 8:00am–9:30am

Where: Pullman Auckland Hotel, Corner Princes St and Waterloo Quadrant, CBD, Auckland

Restrictions: All Ages Licensed

Ticket Information:

  • DAN Dialogue event: $95.00
  • Additional fees may apply

DAN Dialogue: Mining for Gold.

Every now and again we see a stand out award. Work that utilises data as the foundation but then brings in multi-marketing disciplines across multiple channels so that the result is pure genius.

The Gold Standard of data mining work is exemplified by these Gold winners from the recent Direct Marketing Awards. With audacious goals, these intrepid marketers and data analysts kept going when the going got tough, and eventually struck gold.

What treasure do you have hidden in your database? Uncover it by learning from these best practice examples...

Golden Nugget One: ANZ: Simplification Programme (Customer Transition Communications)::
Achieving a Nexus Gold award for CRM & Data Management is no mean feat, and nor was migrating 1.2 million ANZ customers to a new technology system. Hear how ANZ did it!

Golden Nugget Two: Subcard: Providing the Retail Edge:
It’s easy to see why this programme won the Grand Prix, and Industry Gold for Retail at this year’s Direct Marketing Awards. How do you engage and drive increased loyalty and spend with a FMCG product? Find out from Subway!

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