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Mon 17 Mar 2014, 8:00am–5:00pm
Tue 18 Mar 2014, 8:00am–5:00pm

Where: EMA Training Centre, 159 Khyber Pass Rd, Grafton

Restrictions: All Ages Licensed

Ticket Information:

  • Non-member: $1,945.00
  • Additional fees may apply

Learn the strategy, planning, and execution skills that you need to create an end-to-end social media marketing program for your team, division, or company specific to the B2B environment.

You'll learn how to:
- Conduct market segmentation
- Create a working content strategy
- Write a working social media policy
- Set up a measurement framework for your social media program
- Integrate backend tools into your social media
- Integrating social media into your digital programs
- Set up profiles on the Big 3 (LinkedIn, Twitter, and Facebook)
- Grow your connections, followers, and fans on the big 3 networks
- Source high-quality, relevant content for brand building and lead generation
- Identify and engage prospects and influencers within your target market
- Grow your brand awareness within your target market
- Generate qualified sales leads, on an ongoing basis

Tutored by Tom Skotidas.

Restaurants to book near B2B Social Media Marketing Short Course