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When:

Tue 14 Oct 2014, 7:00am–9:00am

Where: Pullman Auckland Hotel, Corner Princes St and Waterloo Quadrant, CBD, Auckland

Restrictions: All Ages

Ticket Information:

  • Non Member: $95.00
  • Additional fees may apply

Website:

With the rapid growth of digital technologies and data we now have the opportunity to greatly improve how we measure our digital performance.

Through the proper use of data and analytics we can gain real insights into the impact our digital spend is having across multiple channels and determine how sales and conversions should be attributed to these channels. At this event you will hear practical tips and winning techniques from two leading companies and an expert, who are helping to shape how we measure digital media today.

Topics explored by speakers include:
- The challenges that senior marketing managers face when trying to measure the value of their digital spend
- Tools and techniques that can be adopted and best practice methods to use them
- Key learnings from their experience

Speakers:
Eric Rowe, Digital Strategist
Laura Maxwell-Hansen, Group Director Digital Media, APN

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