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Tue 15 Apr 2014, 7:00am–9:00am

Where: Pullman Auckland Hotel, Corner Princes St and Waterloo Quadrant, CBD, Auckland

Restrictions: All Ages Licensed

Ticket Information:

  • Non-member: $95.00
  • Additional fees may apply


Topic: Your critical social media update!

An ongoing challenge we all face with Social Media is the constant evolution of the platforms and what this means to Marketers and PR Teams.
One day we're developing a campaign using Facebook, the following week, Facebook announce further developments to maximise user experience but hinder its ease of use to us.
To ensure we all stay in front or aware of these changes, we've put together a group of speakers who eat, breath and sleep this media and have agreed to share their challenges and some detail on some future developments that will affect marketers.

Troy Rawhiti-forbes - Communications Manager, Telecom New Zealand

Answering the big questions:
How do you choose what new social media to invest time in?
How do you keep your entire business informed on important changes in Social Media?
How do you discover and test new social products and technology?
How do you do the job of 12 people by yourself?

Simon Young - CEO, syENGAGE Ltd

A lot's changed in social media in the last 12 months. In fact, a lot changes every day! But what are the important changes? Find out about...
The year of the selfie & what it means for you
The death of SEO
The blurred lines between paid, owned and earned
Instant Messenger or Social Media? Mobile & social trends for 2014

Deepti Bhargava - Online Community Advisor, Unitec Institute of Technology

Deepti will talk about the challenges and opportunities that a tertiary institute might face when dealing with the changing nature of social media. Specifically covering:
Social medias evolving place in Unitecs communication mix
Using social to tell the story of Unitec as a brand how does recruitment fit in?
The challenge of communicating an array of study choices from nursing to carpentry to performing arts
Engaging with students who live and breathe social mediaor do they?
Keeping a look out for new products and trends and knowing which ones to utilise
What has worked in the past and what does 2014 hold for us

Restaurants to book near Brainy Breakfast: Your Critical Social Media Update