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Fri 17 Oct 2014, 8:00am–5:00pm

Where: EMA, 159 Khyber Pass Road, Newmarket, Auckland

Restrictions: All Ages Licensed

Ticket Information:

  • Non-member: $1,395.00
  • Additional fees may apply

Learn the creative process and the right techniques, tips and skills to be able to deliver punchy, enticing, powerful communications whether it's for print or online.

Learn how to:
Apply the overall principles behind effective copywriting
Write in the style of The Socratic vs. Inverted Pyramid
Write professionally for the web, SEO and landing pages
Write effective emails and subject lines
Know what an effective strategy for social media is, and how to write for it
Understand the demands of a successful blog
Recognise and apply the pitfalls and opportunities of writing for the digital world
Write for Eye-tracking and the F shape
Write content that supports off-page optimisation

Restaurants to book near Copywriting Digital Short Course