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Mon 14 Apr 2014, 8:00am–5:00pm

Where: The George, 50 Park Tce, Christchurch

Restrictions: All Ages Licensed

Ticket Information:

  • Non-member: $1,395.00
  • Additional fees may apply

Learn the creative process and the right techniques, tips and skills to be able to deliver punchy, enticing, powerful communications whether it's for print or online.

- How to start: Who, What, Why and Where
- How to create instant headlines, subject lines and campaign concepts
- The writing process: from start to finish
- How to keep your copy short, sharp and punchy
- The Socratic opening
- How to close your copy
- Dealing with legals and mandatories
- Writing for online: the basic rules
- Write for web, email and social media

Tutored by Helen Steemson

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