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Thu 8 May 2014, 7:30am–9:30am

Where: Vodafone New Zealand, 20 Viaduct Harbour Ave, CBD, Auckland

Restrictions: All Ages Licensed

Ticket Information:

  • Non-member: $95.00
  • Additional fees may apply

In the age of the customer it is no longer sufficient to send emails or mail and assume you are engaging in a relevant manner. The rules of the game are changing and in order to keep up with real time and digital data opportunities, you need to learn real time engagement.

Join us for case studies where we showcase new tools and enablers that allow us to drive relevant real time engagement including:
How outdoor media can now be utilised for relevant advertising and messaging at the righttime to the right audience including using geospatial analysis.
How top brands utilise Social Media to identify influencers to drive loyalty, acquisition and long term engagement by linking data variables.

Rupert Fenton - Head of Freshness, iSite Media
Learning Outcomes:
We don't know how we are going to get there but we know where we are going.
We have got loads of data what are we going to do with it all?
I've just made my product more complex what does this mean?
Data isn't very exciting how do we make our customers excited?

Duncan Shand - Managing Director, Young&Shand
Learning Outcomes:
A new look at who is influential
How to use digital data to drive marketing action
Simple process for long term digital results

Ross Howard - SVP Product and Design, Buzzdial
Learning Outcomes:
Understanding real time sentiment
Emerging ephemeral social networks
How people are engaging with real-time tools
What data can be generated
How this data can be usefully applied
How you can use tools like Buzzdial to create engagement with your users, and generate your own data

Restaurants to book near Data Shots: Real Time Engagement