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Tue 1 Apr 2014, 5:30pm–7:00pm

Where: Rydges Wellington, 75 Featherston St, Wellington

Restrictions: R16

Ticket Information:

  • Admission: Free

Research demonstrates many mechanisms whereby emotions may influence either the amount or specific form of decision processing. Professor Luce will present initial data addressing how emotions influence decision processing strategies. One study has found that, while sadness causes apparently more complete processing, anger and happiness cause processing that seems more responsive to the decision environment and hence potentially more efficient. One general theme beginning to emerge from these studies is that it is important to understand how emotion interacts with specific aspects of task structure.

Mary Frances Luce is the Thomas A. Finch Jr. Professor of Business Administration at the Fuqua School of Business at Duke University. She is currently a co-editor of the Journal of Consumer Research. Her research interests lie in consumer behaviour, medical decision-making, and the effects of negative emotion on decision behaviour. Her recent research has appeared in American Journal of Bioethics, Emotion, and the Journal of Consumer Research and Health Psychology. She was recently Fuqua’s Senior Associate Dean for Faculty.

Event held in Grand Space, Level 1, Rydges Wellington.

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