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Fri 11 Apr 2014, 9:30am–4:00pm

Where: Massey University, Wallace St, Mt Cook, Wellington

Restrictions: R18

Ticket Information:

  • Registration: $400.00
  • Registration - Early Bird Rate up to 4 April 2014: $375.00
  • Additional fees may apply


Listed by: K475

What happens when your organisation is faced with a reputational crisis? While crisis preparation often focuses on natural disasters like fire, floods and earthquakes, reputation issues can be just as damaging, if not more, to organisational growth and survival. Reputation challenges involving instantaneous information sharing through social media, data security breaches, and human resource scandals can tarnish even the most robust and revered organisations.

This course will examine the consequences to inaction as well as overreactions that can lead to their own complications. So where is the balance? We’ll examine this with our crisis communication researchers from Massey as well as industry case studies provided by senior New Zealand practitioners.

As a point of difference, our course brings international scholarly research into the mix and examines its relevance for local conditions.There will be plenty of time for
discussion and workshopping of key learnings throughout the day so you can take away some practical applications for your own situation.

Presenters include:
Professor Ted Zorn Pro-Vice Chancellor and Dean, Massey University College of Business.
Professor Zorn specialises in reputation management and communication.

Neil Green Chief Executive of the international communication consultancy SenateSHJ.
Neil specialises in reputation management, corporate communications, and crisis and issues management.

Dr. Chris Galloway Senior Lecturer, Massey University.
Chris specialises in crisis communication and reputation management research.

Wilma Falconer Communication Director and Project Manager. Wilma has more than 25 years of experience in public and corporate communication in New Zealand.

Restaurants to book near Reputation and Crisis: Communicating in Critical Moments