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The Age of Aquarius: A 1970s Revolution in Fashion


Wed 7 May 2014, 9:00am–5:00pm
Thu 8 May 2014, 9:00am–5:00pm
Fri 9 May 2014, 9:00am–5:00pm
Sat 10 May 2014, 9:00am–5:00pm
Sun 11 May 2014, 9:00am–5:00pm

Where: Rotorua Museum, Oruawhata Drive, Government Gardens, Rotorua, Bay of Plenty

Restrictions: All Ages

Ticket Information:

  • Adult Museum Admission: $20.00
  • Child Museum Admission: $8.00
  • Large Family Museum Admission (2a&3c): $45.00
  • Small Family Museum Admission (1a&3c): $28.00


Listed by: Rotorua Museum

Often referred to as ‘the Age of Aquarius’, from the well-known song in the musical Hair, the 1970s was a decade of personal liberation and awakening social consciousness. It was also a time that represented a freedom of expression, most memorably reflected through fashion. Peace symbols, love beads, psychedelic prints, bell bottoms and kaftans have become iconic symbols of this dynamic time in fashion history and typified an openness that was not present in the decades before.

The Age of Aquarius exhibition is an opportunity to experience the 1970s through the wardrobes of New Zealand fashionistas and some of the designers, makers and manufacturers of their day. Visitors can explore six personal style stories while also discovering what was being sold in boutiques, markets and fashion houses around the country.

Featured in the exhibition are some of the garments commissioned by Rotorua local Linda Edwards (formerly Ritchie). Her wardrobe of high fashion outfits were created during her time representing New Zealand at the 1971 Miss World pageant, in London.

The Age of Aquarius: A 1970s Revolution in Fashion has been curated and toured by the New Zealand Fashion Museum.

The exhibition is on at Rotorua Museum from 15 February to 11 May 2014. Entry is included with Museum admission. Adults $20, seniors $18 and children $8. Entry for Rotorua residents is free with appropriate ID.

Image credits:
The Age of Aquarius. Photograph by Nathan Branch, courtesy of the New Zealand Fashion Museum
The Age of Aquarius. Photograph by Elizabeth Majzik, courtesy of the New Zealand Fashion Museum
Rolling Stones Concert, Western Springs, 1973. Courtesy of the New Zealand Fashion Museum