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Brand: More Than Just a Logo


Fri 11 Dec 2015, 10:00am–11:30pm

Where: St John's in the City Presbyterian Church, 170 Willis Street., Te Aro, Wellington

Restrictions: All Ages

Ticket Information:

  • Admission: Free

Every organisation has a brand – whether they like it or not! And it’s so much more than just a logo. At its most fundamental "a brand is a person’s gut feeling about a product, service or organisation".

In this session, Z Energy’s Fran Drager will talk about:

- What brand is
- Why brand is important for every organisation, especially not-for-profits
- How to go about developing and strengthening your brand.

Fran is the retail product marketing manager at Z Energy. She joined Z just before it kicked off one of the biggest re-branding exercises in New Zealand’s recent history – transforming from Shell to Z. Fran was lucky enough to work on the marketing for the rebrand, and as a result brand is something she’s really passionate about. She believes brand is at the heart of every successful organisation – no matter what size they happen to be or how big their marketing budgets are!

The Community Comms Collective and Z Energy have partnered to bring you this session, which is hosted by Volunteer Wellington. This is a free workshop for charities and community organisations - please let us know what organisation you're representing when you RSVP. Comms Collective volunteers are also welcome to attend.

RSVP to by Tuesday 8 December 2015

Tea and coffee provided, koha appreciated.

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