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Project Connect Auckland: Building Creative Connections


Wed 18 Nov 2015, 8:00am–9:30am

Where: AUT Auckland - Sir Paul Reeves Building, 2 Governor Fitzroy Place, CBD, Auckland

Restrictions: All Ages

Ticket Information:

  • General Admission: $52.73 ($49.00 + $3.73 fees)
  • Eventfinda tickets no longer on sale


Listed by: ProjectConnect

In a world that has moved from finite choice and limited control to infinite choice and total control, how can leaders, innovators, entrepreneurs, brands and organisations engage in a meaningful way with their customers? Project Connect is proud to present an exclusive breakfast inspiration briefing with Mark D'Arcy - VP and Chief Creative Officer, Facebook Creative Shop - followed by a Q&A moderated by Vincent Heeringa, Publisher of Idealog.

As technology and globalisation move at an unprecedented rate, and consumers, previously faced with scarcity and a lack of options, are now bombarded with the tyranny of abundance, Mark takes it all back to the people. To whom are you talking? What are you doing that matters to them? How can you move from a point of disruption to a point of discovery?

After two decades working as a writer and Chief Creative Officer in advertising and media, Mark joined Facebook in 2011 to better explore the creative potential of the Facebook platform.

Mark has been widely recognized for his creativity and leadership in the creative industries and regularly speaks all around the world on the subject of creativity in social media, the transformation of marketing, the communication arts and the role and purpose of brands in society. Mark has served as a juror on numerous international awards shows including the CLIO Awards, LIA Awards, The International ANDY Awards and in 2013 served on the inaugural Innovations Lions jury at the Cannes Lions Awards.

Mark started his career in New Zealand, then New York, before relocating to London with his wife, daughter and two naughty dogs. He returned to NY in July 2015.

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