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Tue 17 Feb 2015, 6:00pm–8:30pm

Where: Marketing Association, Level 1, 61 Wellington St, Freemans Bay, Auckland

Restrictions: All Ages

Ticket Information:

  • Non-Member: $2,739.00
  • Additional fees may apply

The digital space is changing rapidly!

To be effective today, novices to senior marketers need to know how to integrate digital marketing into existing marketing and business strategies, and the steps to execute this successfully.

Successful participants will be able to:

- appraise the digital landscape, plan, manage and deliver innovative and effective digital marketing campaigns
- apply relevant tools and concepts in order to design, measure and monitor an online marketing plan
- explain how each tool of the digital marketing mix can be co-ordinated effectively and seamlessly integrated with your marketing communication plan
- review the importance of target marketing and the emerging buyer behaviour of your online customer and be able to respond effectively to meet the changing expectations
- appreciate the legal obligations for digital marketers and successfully implement best practice disciplines

This certificate would be suited to: marketing practitioners and senior executives.

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