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Tue 17 Feb 2015, 6:30pm–8:30pm

Where: Marketing Association, Level 1, 61 Wellington St, Freemans Bay, Auckland

Restrictions: All Ages

Ticket Information:

  • Non-Member: $2,739.00
  • Additional fees may apply

This comprehensive course covers all the essential elements of best-practice direct marketing. From understanding how to use data, creating strategy for B2C or B2B markets, to achieving measurement and accountability within your media.

Successful participants will be able to:

- identify the characteristics and process of direct marketing
- ensure resources are directed to the right customers through targeted and insightful data
- construct a direct marketing plan that can be applied to increase the value of customers
- develop a range of tools and skills that will enable you to take the lead in managing customer relationships
- develop an integrated media strategy relevant to direct marketing

This certificate course is suited to: marketing practitioners and those new to marketing.

Restaurants to book near Certificate of Direct Marketing