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Thu 22 Oct 2015, 9:00am–5:00pm
Fri 23 Oct 2015, 9:00am–5:00pm

Where: Aotea Centre, 50 Mayoral Dr, CBD, Auckland

Restrictions: All Ages

Ticket Information:

  • Conference Pass: $499.00
  • Conference Pass: $559.00
  • Additional fees may apply

Listed by: sarah73q

Keep Up with Your Digital Customers
(Retailers Only)

According to BNZ, online retail spending in New Zealand is now exceeding $3 billion and “customers’ digital addiction” is a growing trend in the country.

Retail technology has transformed the way people browse, interact and shop. Customers are in control of the relationship, and are hyper adapting to new trends.

So, how are retailers meant to keep up?

In order to stand out in this retail evolution, brands have to harness the power of digital and take retail into the future. With international companies expanding to the region and customers shopping overseas, local retailers need to find new ways to find, convert and retain their customers.

They need to make a connection with their customers, and generate content that will create an emotional trigger. Retailers need to understand who their customers are, how they behave and sell experiences rather than products.

You don’t need to be a multi-national retailer with buckets of money, but you do need to be smart and nimble! Retailers have to understand their shopper journey and use those insights to effectively meet their needs.

The retail world starts and ends with the shopper and retailers that will embrace digital disruption and customers’ centricity will be the winners of tomorrow.

Restaurants to book near Online Retailer New Zealand