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When:

Wed 16 Nov 2016, 1:00pm–3:00pm

Where: Hawke's Bay Business Hub, 36 Bridge St, Napier, Hawke's Bay / Gisborne

Restrictions: All Ages

Ticket Information:

  • Export NZ / Business Central members: $30.00
  • Export NZ/ Business Central Non Members: $60.00
  • Additional fees may apply

Listed by: amandawqq

This is a must-attend event!

Learn about Cyber Security, IP, Patents and Trademarks, and how to protect your business.
- I'm only in New Zealand, I can't stop someone using my IP overseas, can I?
- I don't worry about IP, so I don't have to worry about infringing someone else's patent, trademark, copyright or design, do I?
- How safe is that overseas payment being made through your e-commerce platform?
- What can actually happen if you click on that automated rogue email from your 'bank'?

Everyone is talking about Cyber Security and Intellectual Property (IP) and how to protect their business. When it comes to cyber risk, it's said that organisations fall into two categories. Those who have been hacked, and those about to be. Cyber loss, however, doesn't come just from some mysterious hacker, but can equally occur because of system failures or internal mistakes.
The digital age has accelerated the prevalence of counterfeiting.

A strong and considered IP strategy is an essential part of your business plan to strengthen your ability to prevent or reduce counterfeits and protect your business. IP can be a confusing area of law. However, it is still vitally important to have a basic understanding of the various rights, what they can do for you, and the threat they can pose if ignored.

Hear from 5 specialists working in digital security who will explain what the risks are, now that we live in a global e-community, and how to protect your business in the digital age.

For full details go to the website.

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