A revolutionary, award-winning feature doc about the fragile connection between children and nature…
David Bond is a father. Things have really changed since he was a kid. His children are hooked on
screens and don't want to go outdoors. They want iPads, TV and plastic toys. The marketing
departments of Apple, Disney and Mattel control his children better than he can. Determined to get
them up and out, David appoints himself as the Marketing Director for Nature. With the help of
branding and outdoor experts, he develops and launches a nationwide marketing campaign to get
children outside. Project Wild Thing is the hilarious, real-life story of one man's determination
to get children out and into the ultimate, free wonder-product: Nature. Contributors include naturalist
Chris Packham, writer and environmentalist George Monbiot, scientist Jaak Panksepp,
writer Jay Griffiths, advertising guru Michael Wolff, and brain scientist Prof. Baroness
Susan Greenfield.
BBQ, ice-cream and coffee available for purchase
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