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DA Workshop: Creative Strategy with Johnson McKay


Fri 24 Feb 2017, 9:00am–12:30pm

Where: Studio One Toi Tū, 1 Ponsonby Road, Ponsonby, Auckland

Restrictions: All Ages

Ticket Information:

  • Professional: $449.00
  • DA Friend: $349.00
  • Student Friend: $199.00
  • Additional fees may apply


Listed by: DesignAssembly

Design Assembly is delighted to bring you award-winning Creative Strategist, Johnson McKay from Fly for this half-day creative strategies workshop in Auckland.

People are constantly bombarded with advertising overkill. As anti-advertising defence shields get more and more sophisticated, brands are looking for new ways to genuinely engage people. Learn how to develop strategic briefs and brainstorm strategic problems with creative solutions. Move past advertising and create genuinely engaging creative strategy.

Learning Outcomes:
– How to write strategic and creative briefs
– How to think divergently and assess the strength of ideas
– How to create brand loyalty in today’s anti-advertising generation
– How to design for an anti-advertising generation

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