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The Comms Council PRESCOM Speaker Series 2017


Wed 28 Jun 2017, 4:30pm–8:00pm

Where: NZME Building, 2 Graham St, Auckland, CBD, Auckland

Restrictions: R18

Ticket Information:

  • Members: $100.00 + $15.00 GST
  • Non-members: $155.00 + $23.25 GST
  • Eventfinda tickets no longer on sale

  • Additional fees may apply

Listed by: CommsCouncil

Are Your Influencers Really Influencing?

The Commercial Communications Council PRESCOM Speaker Series 2017 invites you to explore:

'Beyond the hype of influencer marketing - risks, opportunities, and best practice to ensure effectiveness.'

Hear from local and international industry experts who will discuss the evolution of influencer marketing, including increasing pressure for greater transparency, what best practice looks like, and the role of data to gain insights and measure real influence effectively.

Damien Venuto, editor at StopPress and NZ Marketing Magazine, will facilitate an interactive panel discussion with panellists including:

- Makaia Carr, Lifestyle Blogger, Entrepreneur, Public Speaker, Presenter
- Tom Hutley, Head of Social, OMG World at OMD Australia
- Simon Kenny, Head of Communications at McDonald's Restaurants (NZ) Ltd
- Cat McNaughtan, Strategy Director at OMD New Zealand
- Tina Moore, Head of Social Media at NZME

We will explore:

- What makes an influencer credible - the importance of trust, authenticity, and transparency.
- Everyday influencers vs celeb influencers - the difference between engagement and influence and where the opportunities exist for marketers.
- How data determines the success of a campaign
- Compliance, the legal issues - what's happening in Australia post the release of The Australian Association of National Advertisers Best-practice guidelines for Influencers?

Comms Council gratefully acknowledges NZME for their support.

Please Note:
Drinks & finger food will be held at Vicki Lane, adjacent to NZME, at 4.30pm. Then we will move to the iHeart Lounge at NZME for a 5.30pm start.

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