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ASB Perspective 2025


Thu 15 Mar 2018, 7:00am–9:00am

Where: Wallace Development Company Theatre, 38 Centennial Drive, Palmerston North

Restrictions: All Ages

Ticket Information:

  • General Admission: $28.62 ($25.00 + $3.62 fees)
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Listed by: ManawatuEvents

An insight into an industry discussion not to be missed. Join six industry leaders for a round table discussing whether creativity needs to be at the core of all food producers and new products. Tickets are now limited, purchase your ticket today!

ASB Perspective 2025 is a breakfast-time event which connects six industry leaders working in different roles across the food value chain from research and development, farming, marketing, disruptive business models and global growth, and brings them together in a boardroom-style discussion to analyse the transformation of food producers.

As New Zealanders we’re known for our innovative ideas, so for this year’s highly anticipated ASB Perspective 2025 event we are putting creativity front and centre, asking whether it’s the core element required for transforming our food producers for the future.

Creativity comes in many forms from farming practices to technology on farm; the development of a new product, its branding and story and how that’s communicated, through to a brand’s understanding of, and connection with its consumers.

But is creativity the main ingredient for transforming an industry? How does a company ensure a new idea is actually feasible as a business when it comes to food safety regulations? Is the latest hyped-up marketing technique the right one to spend money on, or has it been identified as a solution to a problem that can be solved using a more traditional communication technique?

Meet our Perspective 2025 speakers and learn more about them at

Doors open at 6:50 AM.

ASB Perspective 2025 is one of over 10 New Zealand AgriFood Week events. New Zealand AgriFood Week brings together farmers, agribusiness professionals and food producers to shape the future of food production in one week. With a focus on transforming our food industry this is the week of 2018 you do not want to miss. Visit for information on all events.

New Zealand AgriFood Week is held in Manawatu, the home of agritech, science, research and innovation, and is brought to you by the Central Economic Development Agency (CEDA), in association with ASB.

Restaurants to book near ASB Perspective 2025