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Marketing Law 2018

When:

Tue 6 Nov 2018, 8:30am–1:00pm

Where: Crowne Plaza, 128 Albert St, CBD, Auckland

Restrictions: All Ages

Ticket Information:

  • Non-MA Member (Exc GST): $465.00
  • MA Member (Exc GST): $335.00
  • Additional fees may apply

Beyond compliance: Keeping marketing best practice in line with shifting consumer attitudes

Society is changing – and this is reflected in what consumers find acceptable when it comes to advertising and marketing practices.

Today’s consumer is cautious about the safety and use of their personal data, less tolerant when it comes to gender and racial stereotypes, and not afraid to voice their opinion if brands pretend to be something they’re not.

This places increased responsibility on brands to step up and get it right. You need to earn your customers’ trust by being transparent, truthful and compliant.

This year’s Marketing Law conference will highlight how shifting consumer attitudes are reflected in changing regulations and what now constitutes marketing best practice.

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