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Developing a Winning Marketing Strategy


Fri 14 Jun 2019, 10:00am–12:00pm

Where: Hawke's Bay Business Hub, 36 Bridge St, Napier, Hawke's Bay / Gisborne

Restrictions: All Ages

Ticket Information:

  • Hub Club Member: $25.00
  • General Admission: $30.00
  • Additional fees may apply

Listed by: BusinessHB

Marketing is a critical tool for establishing awareness, attracting new customers and building lasting relationships.

When done effectively, marketing can help you increase sales and establish your competitive advantage. A winning marketing strategy will lead the way to help you focus your time, energy and money on the activities that will help your business thrive.

As business owners we often feel overwhelmed by the sheer number of ways to market our product or service.

Developing a marketing strategy is vital for any business. Without one, your efforts to attract customers are likely to be haphazard and inefficient. If you don’t have a clear marketing strategy that outlines where you want to be then it is very difficult to define what you need to do to get there.

In this Coffee Talk Tracy and Carlee from Trace Marketing we will take you through the process they use for developing a winning marketing strategy.

They will cover:
- How to get to the heart of your business to work out your Why, Values, Vision, Mission.
- How to conduct a marketing 360.
- What is a USP and how do you work out your own USP.
- Mapping out your customer journey.
- Finding your target market and create customer personas.
- The basics of marketing budgeting.

Carlee Atkin & Tracy Pope from Trace Marketing

Together Carlee and Tracy have done it all when it comes to all things Marketing and Advertising. Now based in Hawke’s Bay they are the co-directors of Trace Marketing where they work with clients to develop strong Marketing strategies and marketing plans right through to Campaign execution.

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