How to use Social Media Effectively for Business.

Who is it for?
Business owners, managers, marketers, PAs - anyone wanting to understand how social media works, and how it can benefit their business.

What is it about?
You’ll learn what the differences are between Facebook, Twitter, Linked-In, YouTube, Pinterest, Instagram and Snapchat - what each one does and who is using them. We’ll share some of the techniques of successful social media marketers, as well as the pitfalls and mistakes to avoid.

We’ll discuss which of these platforms is best for your business, and the secrets behind creating interesting, engaging content. We’ll even show you how to make money from the successful use of social media.

We'll talk about content - how to create posts that are interesting and engaging - and how to make it go viral! We'll discuss imagery, video, emojis and more.

Good content is only effective with a good Facebook Ads campaign. We'll show you the secrets of Audience Targeting to ensure the right people see your content, also, how to create an engaging and effective call-to-action message.

What else will I learn?
After a mid-morning break, the second part of the seminar is a practical workshop. We’ll show you how to create social media pages, how to ensure you have selected the correct page settings, how to complete page profiles effectively, and show you some tools to assist you in managing your social media.

We finish with a Q&A session to answer those remaining questions.

The seminar and workshop commence at 9:00am and finish at 11:30am, with a break for morning tea. Attendees are encouraged to bring a laptop for the workshop sessions - our team will be available to assist and instruct.