Yoobee Intro to Facebook Ads
573 Colombo Street, Christchurch
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Learn about Facebook ads, even if you are new to being in business.
Save time and reduced the overwhelm by learning how to research your idea customer, create and design ads, set up your campaigns and how to check your return on ad spend.
What you'll learn:
Fundamentals:
- A few basic checks on your business page set up
- How to navigate business manager
- Pixel tracking code
- Terminology
- Facebook Policy
- Facebook Ads vs boosting posts
Research:
- Who is your ideal customer? What are their interests and pain points?
- What are your competitors doing and what do your followers like?
- Customer awareness & Marketing Strategy
Reporting and Statistics:
- Return on ad spend (ROAS)
- Reporting
Ad set up:
- How to choose your objective, audience demographics & ad spend
- How to have ads that pay for themselves
- Lookalikes
- Retargeting
- Custom audiences
- Social proof
- Optimising and scaling
Business ad ideas:
- Online and local
- Messenger Bots – how do these work with ads?
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